George Shepherd

Solution owner and project lead in sports tracking and broadcast technology · London, UK

Summary

Strategic and organised leader with 9 years' experience delivering complex tracking and broadcast technology in the sports industry. Proven track record of thriving in fast-paced environments, managing global teams, and owning end-to-end project and event delivery. Technically grounded with a STEM background, and adept at building high-performing teams and raising operational standards.

Core competencies

Experience

Cricket Solution Owner · Hawk-Eye Innovations

2025 – present
  • Owned the global roadmap and vision for cricket tracking, officiating and broadcast data solutions, serving 50+ international clients while growing market share through strategic product development.
  • Planned the rollout of new technologies across multiple crewed events, managing personnel, hardware and venue logistics to deliver the highest standards cost-effectively.
  • Managed development budgets end-to-end, tracking costs and reporting to senior stakeholders to keep delivery on budget without compromising quality.
  • Core technical and strategic liaison between software engineers, product teams and major external stakeholders, translating commercial objectives into clear functional and non-functional requirements.
  • Main client contact, providing clear technical requirements and managing expectations.

Project Lead · Hawk-Eye Innovations

2022 – 2025
  • Managed end-to-end deployment and operational support for critical tracking and broadcast systems globally, balancing operational urgency with long-term strategic improvements.
  • Established global best practice for technical operations across multiple time zones, upskilling 100+ operators through structured guidance and knowledge-sharing.
  • Designed an objective grading and performance feedback system that raised operational standards globally, with fewer service incidents despite operational match days doubling to 1,000+.
  • Partnered with product and engineering teams to validate and roll out software and hardware upgrades seamlessly in live, high-pressure environments.
  • Line-managed technical operators, making difficult scheduling decisions and communicating effectively across time zones.

Systems Operator · Hawk-Eye Innovations

2019 – 2022
  • Delivered broadcast and officiating support in high-pressure environments, including Goal-Line Technology in European football competitions, line calling at the WTA Finals, and DRS officiating in international cricket.
  • Provided critical officiating data and decisions for live matches viewed by 400+ million people, including leading teams at the ICC Cricket World Cup and The Ashes.
  • Live troubleshooting of complex tracking systems under pressure, while maintaining the health and safety of team members in demanding on-site environments.

Projects

This website

2026
  • Self-hosted on a Raspberry Pi behind a Cloudflare Tunnel, so no inbound ports are open on the home network.
  • Hardened nginx container: non-root, read-only filesystem, all Linux capabilities dropped, no direct network access, strict security headers.
  • Live health panel below is a JSON snapshot regenerated by a host cron job every minute, so visitors get no access to the machine itself.

Education

BSc Mathematics with a Year in Industry (2:1) · University of Leeds

  • Advanced statistics, computational mathematics, data analysis

Queen's College Taunton

  • A-Levels: Mathematics (A*), Further Mathematics (A), Physical Education (B), Biology (B) · GCSEs: 11 A*–B
  • Selected as Head Boy by peers and staff

Interests & achievements

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